Search Engine results - Organic search vs paid search

Through organic search, you can reach potential customers at the very moment they are considering a purchase and provide them information exactly when they are looking for it. While many businesses are attempting to connect with their potential customers through paid search, the opportunity to reach these customers through organic search = the results that are algorithmically generated rather than paid for – remains largely untapped. In fact, 88% of online search dollars spent on paid results, even though 85% of searchers click on organic results. Search is a fairly unique opportunity to connect with your potential customers

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How You Can Use “Word of Mouth” Apply to Medical Marketing

Use word of mouth marketing to make your clinic more profitable, how to spend less on marketing, and how to make your patients happier. It cannot be denied that the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz-when to use them and how simple it is to make them work.
Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner-and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion-and why some multi-million-dollar advertising campaigns fail to get noticed.

Five T's in Action

• Talkers: Who Will Tell Their Friends About You?
• Topics: What Will They Talk About
• Tools: How Can You Help the Message Travel?
• Taking Part: When Should You Join the Conversation?
• Tracking: What Are People Saying About You?

Word of mouth marketing isn't deception. It's the opposite.
Open your eyes to a new way of doing business. You'll see that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable clinic that people want to share with their friends.  

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk

For Facebook, bigger isn't necessarily better

You can't use Facebook well if you don't know what Facebook does well. The rapid growth of Facebook over the last 18 months requires thoughtful marketers to consider this question given its ascent to the social-media world.

The value proposition for marketers was simple to understand; social connections were trusted; and the user experience was simple to navigate.

Since then, Facebook has been evolving quickly so it can become a marketing platform. Mark Zuckerberg himself has spoken rather grandly of Facebook as being at the center of the transformation affecting everything from news and movies to music and gaming. "Our view is that we should play a role in helping to reform all those industries, and we'll get value proportional to what we put in". His most recent interview on "60 Minutes" reaffirmed his claim of Facebook having transformed the internet itself.

Ever the practitioner, I could see that Facebook was morphing into social/communication/entertainment hub. I could also see that the transformation was not without some bumps. It was getting more complicated for marketers and users alike. We see how hard it is for marketers to assign value to a Facebook fan as we saw two vastly different answers from two very credible tech companies. A confusing state for marketers to be sure.

• Four NYU kids blew away their funding goal to "build the anti-Facebook".
• Facebook endured harsh backlash resulting from its handling of the privacy firestorm
• Most untimely, the movie "The Social Network" gave more people more ammunition to "... not feel good about using Facebook".
• A pastor was counseling his congregation to give up Facebook as a way to save marriages.
• The granddaddy of the internet, believes that Facebook "threatens" web future because of the data portability issue

As the vision of Facebook to become our online hub and displace Google along the way. Facebook is doing a full-frontal attack on Google; Gmail vs. Facebook Messaging, Google Search vs. Facebook Search, Google Voice vs. Facebook (+ Skype) and even Google Docs vs. Facebook (+ Microsoft). The scope leaves even the most ardent Facebook fan doing an "intellectual double-take" to imagine Facebook so broadly.

For my part, I had to start asking myself, Can it be that Facebook was stretching users' expectations too far too fast and adding too much complexity in the process? Did they wander too far from their "simple" roots of enabling trusted social connections? Can it be Facebook had jumped the shark?

The common thread here is the a priori assumption that being bigger (stimulated by lots of features), in and of itself, is the main value to marketers. Sure, it will be enriched with targetable data, but scalable size is the end game.

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Allergist Marketing: Causes of Serious Allergic Reactions

Kissing, wearing cosmetics and jewelry, tattoos and piercings, and even your cell phone could bring on serious allergic reactions. And allergists are learning how to look for and treat reactions to “Life’s Pleasures.”

The pursuit of beauty has an allergy risk for many, and physicians should provide patients with a list of products to substitute for allergy-causing cosmetics

Cosmetic allergies represent 21.8 percent of patients in US who are referred for patch testing, this is anything you rub, pour, sprinkle or spray on your body for cleansing, beautifying and promoting attractiveness and you cannot convince a female to avoid cosmetics. You need to offer substitutes and alternatives.

Other “pleasures” may be risky, and some at a younger age. When patients react to jewelry, the typical culprits are nickel and gold. Because girls are getting piercings at younger ages and young people are opting for multiple body piercings, early sensitization is on the rise.

People with nickel allergies can experience a reaction to cell phones. Although it’s not clear how many individuals may have had this reaction to cell phones, nickel allergy afflicts about three percent of men and nearly 20 percent of women nationwide.

Kissing can trigger a reaction in individuals with food and medicine allergy when the allergen is present in saliva. An alternative is for the non-allergic partner to brush their teeth, use mouth rinse, and avoid the offending food for 16-24 hours before kissing.

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Which patient do you trying To Reach?

Do you know exactly who you're trying to reach? Do you know why you're trying to reach them? Most people don't.
Many marketing projects try to target everyone. That's a bad idea and it’s what we called spaghetti marketing.
You need to focus your marketing efforts on a specific group of people at the expense of others. The concentration of effort on the few yields results and mostly they are the founders of your community. They need extra time and attention. You need to build up positive relationships with this small group first.
To do this you need to know exactly who you're trying to reach.

• Are they male/female? 
• How old are they? 
• Where do they live? 
• What do they do? 
• What do they have in common?
• Why are they interested in the health topic? 
• Who are they trying to impress? 
• Who impresses them? 
• What are their biggest hinders?
• What are their biggest hopes?
• What web tools do they use most every day?
• What web tools do they not use ever?

From this you should be able to build a list of real people who you want to participate in your community. If you randomly build a list of people, you're doing it wrong. If you can't build a list from the answers above, you've done it wrong. 

For more enquiries, please call us at 852-25801058 for more information.

www.medicalmarketing.com.hk